DC-SIPS: Decreasing Children’s Sugar Intake through Pediatricians and Social Marketing

This project aims to investigate the feasibility and acceptability of “DC-SIPS: Decreasing Children’s Sugar Intake through Pediatricians and Social Marketing,” a primary-care based intervention, enhanced by social marketing, to achieve and sustain reductions in sugary drink (SD) consumption among low-income, African American children in Washington, D.C. Having developed the DC-SIPS intervention through an iterative formative research process during the first year of MACCHE funding, we will pilot test DC-SIPS by enrolling child-parent dyads in a six-week intervention in Year 2 and will focus on process evaluation metrics, in addition to exploring preliminary changes in children’s SD consumption. This will provide robust data needed to expand DC-SIPS and more comprehensively investigate the efficacy of DC-SIPS for lowering children’s SD intake in a longer and larger randomized controlled trial.